The most annoying hotel email ever? The one I never get

The Email I’m Still Waiting For

Hoteliers often worry about being “spammers.” But here’s the thing: how can you be a spammer if someone asked to hear from you?

In all fairness, I’m still waiting for that email. I hardly ever get newsletters from hotels. And it’s not because I forgot to subscribe — I do, religiously. I hunt down those elusive forms buried in the footer like treasure maps. I hand over my precious email address, trusting it will be treated like the Louis Vuitton luggage in Suite 401, once occupied by Elizabeth Taylor.

And then… nothing. Silence. I suspect my address is stored somewhere on a floppy disk in a forgotten drawer, using a protocol last updated during the Y2K panic. On the bright side, at least it’s safe from data leaks.

So when I do get a hotel newsletter, I’m thrilled before I even open it. And if it whispers something like “We miss you — autumn in Paris is waiting,” I’m already reaching for my calendar.

The truth is, your guests don’t expect perfection. You don’t consult a brochure before greeting someone in your lobby; you simply talk to them. Your emails should be no different. Don’t overthink it. Just write, and hit send.

Because the only thing worse than a bad newsletter is no newsletter at all. In hospitality, silence isn’t golden — it’s forgotten.